I am a marketing scientist with two decades of experience from technical work to leadership positions. Currently, I'm available in Helsinki (or remotely) for client work on marketing measurement and business development.

Independent advice for marketing leadership

I provide analysis and recommendations on what services to buy, how to manage them, and what to measure to maximize value, transparency, and accountability – free from agency ties or other complications.

Partners & technologies

Agency briefing, requirements specification, sourcing processes, capability assessments, adtech/martech partner and solution auditing

I have partnered with Zeal Sourcing (Helsinki/Stockholm/Budapest) to offer a full suite of services to support clients with both individual projects and overall sourcing strategy.

Marketing planning & project management

Advanced analytics and data science, marketing modelling stacks, digital audience management, data-driven marketing & media strategy, digital transformation roadmaps

Data-driven marketing tools & processes

KPI/measurement frameworks and deployment, performance management systems and dashboards, long-term marketing performance

Training & recruitment

Please get in touch to chat about where you are.


Client feedback

“The perfect union of theory with practice”
 – Media Agency CEO
“I still can’t stop thinking about your talk last week”
 – Office Mood Manager
“You walked me through media mix modelling better than anyone in my whole career” – Account Executive
"Extraordinary competency" – Senior Global Director, Sportswear Brand